Pre-registration has now closed.
If you have not yet booked onto a breakout session, there are still places available.
If you head to the Breakout area 10 minutes before the session, if there is still availability you will be able to join the session.
Location: Breakout room 1
This session is run by Dehns / Intellectual Property Office.
How can entrepreneurs be credible negotiating with heavyweights, and not get taken for a ride? How do you secure your intellectual property rights to sustain your competitive advantage into and beyond major growth?
Hear how large companies and SMEs manage Intellectual Property differently as critical assets. Learn lessons to sustain your competitive advantages and help you be credible negotiating and dealing; minimise risks of failure from being taken for a ride whether by competitors, customers or partners in your supply chain.
Greg Iceton, Dehns Patent and Trade Mark Attorneys
Ian Sterritt, Intellectual Property Office